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Peer Advisory Group: The Art of Choosing (by Sheena Iynengar)
Peer Advisory Group: The Art of Choosing (by Sheena Iynengar)
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our […]